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This site had the following in the homepage, "Begin A New Online Plan." Our analyzers noticed that the web site stated " There are some very good reasons." The Website also stated " Why you should consider preplanning, and our Simple Planner. Takes less than 5 minutes to complete. Making the many decisions which come at a time of loss is difficult. You can select the arrangements which are best for your preferences and budget. Member of the following Associations. Federated Funeral Directors of America." The website's header had www.meaningfulfunerals.net as the most important keyword. It was followed by Swanson Funeral Home, funeral, and funeral homes which isn't as ranked as highly as www.meaningfulfunerals.net. The next words the site uses is funeral home. mortuary was also included and could not be seen by search crawlers.